International Design Talks

The Rebrand of a Russian Telco Icon

Jens Grefen, Snezhana Chernogortseva
Berlin 2018
Friday, 18 May 2018 | 17:00 | Show
English

The Rebrand of a Russian Telco Icon

Jens Grefen, Snezhana Chernogortseva
Berlin 2018 | Friday, 18 May 2018 | 17:00 | Show | English
Jens Grefen

Jens Grefen

Executive Director Creation / Interbrand(Köln)
Jens Grefen is Executive Director Creation and part of the managing team for Interbrand CEE. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, contributing significantly to their growth. With... Read More
Snezhana Chernogortseva

Snezhana Chernogortseva

Brand and Marketing Communications Director at MegaFon
Snezhana Chernogortseva joined MegaFon, the second largest telecom operator in Russia, at the beginning of 2017. She plays as a key leader in the development of the brand portfolio strategy, as well as bringing it to life under all group telecom assets through the new brand philosophy, platform,... Read More

Related Talks

Human Focus: The new CI of Nürnberger Versicherung

Human Focus: The new CI of Nürnberger Versicherung

Peter Martin, Ulrich Stumpf
DE
The New Global Brand Identity of Bahlsen

The New Global Brand Identity of Bahlsen

Heinrich Paravicini, Christian Bahlmann
DE
Let’s talk about money!

Let’s talk about money!

Lorenz Seeger, Kai Diekmann
DE
Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

Jose de Cabo, Amy Dutton
EN
The E.ON Brand Transformation

The E.ON Brand Transformation

Christoph Bender, Ilke Rangette
EN
Creating an Exclusive Corporate World-Font

Creating an Exclusive Corporate World-Font

Julius Hui, Elvis Guo, Yu Tao
EN
London Symphony Orch: Always moving

London Symphony Orch: Always moving

Edward Appleyard, Stuart Radford
EN
Mind the hype

Mind the hype

Alex Mecklenburg
EN
Branding and Psychology of Handwriting: The New NIVEA Care Type

Branding and Psychology of Handwriting: The New NIVEA Care Type

Julia Sysmäläinen, Stephanie Ebigt
DE
Bank. Rethinking. Design. Rethinking.

Bank. Rethinking. Design. Rethinking.

Frederik Wilken, Christian Wendrock-Prechtl
DE
Persil: the world-wide evolution of an icon

Persil: the world-wide evolution of an icon

Katrin Niesen, Armin Angerer
DE
Human Thinking and the Digital Transformation

Human Thinking and the Digital Transformation

Johann Jungwirth
EN