Mind the hype

In her keynote, Alex is exploring the many ways that we - as an industry - deal with innovation. A self-proclaimed innovation magpie, Alex has spent more than 20 years living in the purgatory of bleeding edge innovation. And for most of this time, she’s been on the quest to find the fulcrum of digital innovation - that magical place where service and product innovation strike the right balance between customer experience and operating complexity. She faces squarely up to those key questions : when does challenge overbalance into provocation? Do Labs work? Why has maintenance got such a bad rap? Bringing clients' questions, problems and musings to the forum. If not providing the answers, she certainly guarantees to inspire and provoke in equal measure.