International Design Talks

Creating an Exclusive Corporate World-Font

Julius Hui, Elvis Guo, Yu Tao
Berlin 2018
Friday, 18 May 2018 | 18:00 | Show
English

Creating an Exclusive Corporate World-Font

Julius Hui, Elvis Guo, Yu Tao
Berlin 2018 | Friday, 18 May 2018 | 18:00 | Show | English
Julius Hui

Julius Hui

Senior Type Designer, Monotype
Julius Hui joined Monotype’s Hong Kong office in 2015, having spent several years advising type foundries and brands on Chinese typeface design. After joining Dalton Maag in 2013 he collaborated with HP and Intel, all while advocating for the improvement of Chinese type design, which has included... Read More
Elvis Guo

Elvis Guo

Lead Designer, Tencent
Elvis joined Tencent in 2011 and worked as a brand designer at Tencent user research and experience design division, which is responsible for the design of the company's brand vision recognition system. Read More
Yu Tao

Yu Tao

Brand Manager, Tencent
Yu Tao joined in Tencent in 2012  and now he is the brand manager with Tencent corporate marketing & PR department, responsible for corporate identity system and visual identity system development and management. Read More

Related Talks

The Rebrand of a Russian Telco Icon

The Rebrand of a Russian Telco Icon

Jens Grefen, Snezhana Chernogortseva
EN
Let’s talk about money!

Let’s talk about money!

Lorenz Seeger, Kai Diekmann
DE
London Symphony Orch: Always moving

London Symphony Orch: Always moving

Edward Appleyard, Stuart Radford
EN
Bank. Rethinking. Design. Rethinking.

Bank. Rethinking. Design. Rethinking.

Frederik Wilken, Christian Wendrock-Prechtl
DE
Branding and Psychology of Handwriting: The New NIVEA Care Type

Branding and Psychology of Handwriting: The New NIVEA Care Type

Julia Sysmäläinen, Stephanie Ebigt
DE
The E.ON Brand Transformation

The E.ON Brand Transformation

Christoph Bender, Ilke Rangette
EN
The New Global Brand Identity of Bahlsen

The New Global Brand Identity of Bahlsen

Heinrich Paravicini, Christian Bahlmann
DE
Human Focus: The new CI of Nürnberger Versicherung

Human Focus: The new CI of Nürnberger Versicherung

Peter Martin, Ulrich Stumpf
DE
Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

Jose de Cabo, Amy Dutton
EN
Mind the hype

Mind the hype

Alex Mecklenburg
EN
Human Thinking and the Digital Transformation

Human Thinking and the Digital Transformation

Johann Jungwirth
EN
How to change a brand digital and content first

How to change a brand digital and content first

Christian Hanke, Natalie Erdmann, Frank Schulze
EN