International Design Talks

The day my brand atomized

Thomas Müller (Fjord)
Berlin 2017
Friday, 26 May 2017 | 18:30 | Show
English

The day my brand atomized

Thomas Müller (Fjord)
Berlin 2017 | Friday, 26 May 2017 | 18:30 | Show | English
Thomas will summarize key trends and themes emerging throughout the day, as well as sharing his POV developed at Fjord, how branding the way its been done for the last 40 years needs to change to ensure it stays relevant in a world where everything is being digitized and people have continually evolving liquid expectations.
Thomas Müller (Fjord)

Thomas Müller (Fjord)

‎Managing Director, Head of Design & Innovation / Fjord(Berlin)
Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design, and spent 10 years at Razorfish in New  York where he w orked as Design Director. More recently he acted as Chief Experience Of f icer at Siegel+Gale before coming on board as... Read More

Related Talks

»Driven by Inventiveness« – ŠKODA NEXT

»Driven by Inventiveness« – ŠKODA NEXT

Stefan Büscher (Škoda)
DE
Why the best brands are defined first, and designed second

Why the best brands are defined first, and designed second

Michael Johnson
EN
Prinz von Hessen

Prinz von Hessen

Holger Schmidhuber, Donatus Landgrave of Hesse
DE
New Realities. Social media & influencer marketing at dm drugstores.

New Realities. Social media & influencer marketing at dm drugstores.

Simon Umbreit (oddity)
DE
Celebrating design heritage

Celebrating design heritage

Justus Oehler (Pentagram)
DE
Dubai Font

Dubai Font

Nadine Chahine, Ahmad al-Mahri
EN
The round ball goes in the rectangular net – the Bundesliga’s new global corporate design

The round ball goes in the rectangular net – the Bundesliga’s new global corporate design

Thomas Markert (DFL Digital Sports)
EN
Case Studies: Building Brand Advocates With Mobile Messaging

Case Studies: Building Brand Advocates With Mobile Messaging

Evan Wray
EN
Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)

Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)

Rema Gouyez-Benallal (Kiehl’s)
EN
How to change an icon without changing an icon

How to change an icon without changing an icon

Michael Pietig (Hilti), Norbert Möller (Peter Schmidt Group)
DE
The interface becomes the brand. Digital components in the new Audi CD.

The interface becomes the brand. Digital components in the new Audi CD.

Thomas Michelbach (Strichpunkt), Jochen Rädeker (Strichpunkt)
DE
Discard and dispose

Discard and dispose

Peter Breuer
DE