International Design Talks

»Driven by Inventiveness« – ŠKODA NEXT

Stefan Büscher (Škoda)
Berlin 2017
Friday, 26 May 2017 | 11:30 | Show
German

»Driven by Inventiveness« – ŠKODA NEXT

Stefan Büscher (Škoda)
Berlin 2017 | Friday, 26 May 2017 | 11:30 | Show | German
ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design. The grid for all corporate design elements is based on Czech cubist design and architecture as well as Bohemian glasswork. The new ŠKODA NEXT typeface represents the brand values »simple, surprising, human«. It brings geometric and humanistic design together in a single type family.
Stefan Büscher (Škoda)

Stefan Büscher (Škoda)

Marketing and Product Director ŠKODA
Stefan Büscher studied behavior-oriented marketing in Germany and abroad while completing his degree in Business Studies (Diplom-Kaufmann) at the University of Paderborn. He had 16 years of experience in a wide range of sales functions before joining Porsche in 1997, where he led the Marketing... Read More

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