Order. Contrast. Reduction. The sure path to good design

A good design is the result of three factors above all – order, contrast and reduction. This new principle can be universally applied, from architecture to painting, and of course to product and communications design. In his fascinating presentation, author Tom Moog uses examples to this theory of good design, in which these three “filters” allow through only elements that facilitate focus on structured content and stimulating visuals. This new principle hones the capacity to evaluate art, design and marketing.