Character(s) – the basis of design

There can be no good design without attitude, personality and style. Just as the idiosyncrasies of each letter have a vital influence on design, individual great characters influence us as designers. Thirty years of encounters with the real characters in our crowd, thirty years of type directors shows in New York. The publisher and ardent book designer talks about the influence of his attitude, why character saps strength (and often money) and the future of typography in the middle ground between analogue and print.