The lecture gives, in a very special way, an insight into the current projects of the Design Studio. He provides background information on their working methods and attitudes. He outlines moral concepts concerning how to treat project partners and the constancy in processing and approaching the projects and, at the same time, explaining how to maintain personal characteristics such as hunger and fire. He tells us of important enduring values such as trust, partnership, commitment, challenging one another, expectations of the highest quality in content and aesthetics. Walking the boundaries between design art and poetry.