the ***ability (typography, a play)

the cautiousness of the lower case. the casualness of caps. the bite of bright yellow. the lightness of matt white. the eternity of the how, as if it was finally time that there is an idea.the speed of what was the idea, how where still was. the carelessness of the huge stream of remuneration. the diligence of detail. the great amusement of heads of designs. the seriousness in design, the, missing. the lameness when sustainability is pronounced. the subtlety of the adjective sustainable. the nastiness of avant garde. the ambiguity of avant-garde. the lack of humour in design. the lack of language in design. the tediousness of helvetica aesthetics. the hubris of helveticophobes. the bitchiness of the gill. the durability of the akzidenz grotesk. the permeability of fine lettering. the pith of compressed typography. the timelessness of violated rules. the relevance of order. the transience of words. the persistence of insecurity. Read a recap on the TYPO Berlin Blog (German)