The ups and downs of vertical typography

In the crowded urban environment, space for signage is always at a premium. From small liquor stores to majestic theaters, sometimes advertising has nowhere to go but up. In this talk, I will discuss the ubiquitous phenomenon of stacked lettering and the inherent problems that we face when we use the Latin alphabet in a vertical orientation. I will showcase how I addressed these problems in my upcoming typeface Bungee, a chromatic design expressly created for vertical typesetting.