When we read, our brain performs a true tour de force. In order to derive meaning from abstract symbols, the mind must first unequivocally recognize them visually. Our system of sight has boundaries within which the shape of the characters can deviate – combined with numerous other factors that influence our perception. The conditions under which we read differ vastly from each other, so the font and typography should always be in tune with the individual demands of each application, in order to provide the greatest ease in reading.