Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

Adam Twardoch, Matthew Rechs, David Berlow, Ivo Gabrowitsch, Alexandra Korolkova

Labs 2017

Friday, 7 April 2017 | 18:00 | Cupola

English

Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

Adam Twardoch, Matthew Rechs, David Berlow, Ivo Gabrowitsch, Alexandra Korolkova

Labs 2017 | Friday, 7 April 2017 | 18:00 | Cupola | English

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.

Adam Twardoch

Director of Products, FontLab(Berlin)

Adam Twardoch is Director of Products of FontLab. He also has been working as a font consultant for MyFonts, Monotype, Google, Adobe and many independent font vendors, specializing in font technology, multilingual typography, CSS webfonts, Unicode and OpenType. Adam has been a core member... Read More

Matthew Rechs

Director and General Manager, Adobe Type and Typekit

Matthew Rechs is Director and General Manager for Type and Typekit at Adobe. Adobe's Typekit subscription service is used by millions of people every month to find, get, and use high-quality fonts to enhance their design and typography. For more than 30 years, Adobe’s in-house type foundry... Read More

David Berlow

The Font Bureau

David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries. He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with... Read More

Ivo Gabrowitsch

Director eCommerce Marketing, Monotype

Ivo Gabrowitsch is an eCommerce Marketing Director at Monotype and is responsible for FontShop, Linotype, and FontExplorerX.com. He also directed marketing activities for FontFont and FontShop before FontShop International was acquired. After having worked for several years as a... Read More

Alexandra Korolkova

Art Director, ParaType

Alexandra Korolkova is a Cyrillic type designer, type researcher and type consultant. She has been working for ParaType since 2009 as a Head of Type Design, and from 2014 — as a Type Director. In 2009–2011 participated in Public Types of Russian... Read More