High tech, low tech fusion – creative thinking to transform lives

In a world where change is inevitable and billions is spent on dead-end innovation, the ability to innovate nimbly, at low-cost, is crucial for brands. Inspired by innovation examples from communities with the least resources, and the use of digital technologies to transform lives in Africa, India and Cuba, Jonathan Ford will discuss what the world's biggest brands can learn from the low-tech innovation model and how true creative thinking can realise future-proofed strategies for success.