Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.