Giving form to Variable Fonts

Or, rather, giving form to peoples' ideas about Variable Fonts. As for many technological innovations in typography before, the prize lies in the intersection of business and perception: meeting actual needs, while explaining to people how a new technology can be adopted, how it can improve their work, and reduce risk. At the same time, a new generation of professionals need to be trained to use the technology, and extend its utility. This talk is a mini reality check on how we verbalise and visualise Variable Fonts. Those who are not professional typeface designers, yet, are of particular interest.