Culture is your local consensus reality; your clothing, cuisine and hairstyle, the music you listen to, the films you see; your values, ideas, beliefs and prejudices. Culture, unlike race, is not quite an inevitability of birth, but ultimately, in its choice of statements, an intellectual position. Today culture has a powerful new vector: the internet. Ideas – from a YouTube video to a viral marketing phenomenon or a fundamentalist religion – are travelling further and faster, and changing the cultural landscape like never before. In a new electronic democracy of ideas, cultural power is devolving to the creative individual. Soon, we will all have the power to create. We just have to decide if it be art or bombs.