In 2006, designer Ian Warner began cultivating a deeper interest in the malice he had developed towards his local supermarket. When he published an article about it, he had no idea he was embarking on a decade-long literary journey. In his talk, the self-declared “blurbanist” reflects on the relationship between writing and design, language and architecture. With case-studies and colourful digressions, he suggests that our urban environment contains intriguing phantom narratives which can only be discovered when critical reflection prioritises the personal over the theoretical.