Trend researcher and communication designer, specialised in integrated communication strategies in the transition from word to image, from analog to digital communication Established »Trendbüro Hamburg« jointly with Matthias Horx and is co-editor of the books Trendbuch I, Trendbuch II [trend books I and II], »Trendwörter Lexikon« [dictionary of trend words], Markenkult-Kultmarken [brand cults and cult brands] and »Was ist Trendforschung« [what is trend research], all published by Econ Verlag Peter Wippermann is professor of communication design at the University of Essen in Folkwang