Losing Focus to Find Focus (& Vice Versa): A Tale of Creativity, Business & Self

The alternation between focus and its contrasting states is key to all areas of life and work. Creativity succeeds when we learn how to harness that oscillation, providing ourselves enough downtime to have ideas and enough tenacity to execute them. Analogously, through creating Knock Knock—company, brand, and products—Jen Bilik has learned that it’s critical to balance the surprising with the familiar. If something’s too surprising, people don’t get it or they say it’s off-brand; if it’s too familiar, it’s boring. Brands—and people—can both become pretty stale if they’re too focused, but without focus, we’re lost in that great wide open. Jen Bilik has gone to both extremes and lived to do an extremely focused PowerPoint about it.