Cheap Quality: How to Use Design and Typography to Make Up for Lack of Budget

Good typography will get you through times of no money better than money will get you through times of bad typography. At least when it comes to design projects. I’ll be talking about the intersection of quality and budget, especially for cultural organizations with miniscule budgets, who have to use design quality as a fulcrum to get attention. I will show examples from both my own work and the work of others (brochures, ads, ephemera, signage, collateral; as well as editorial design in books and publications) as a way of talking about the strategic process that these get deployed in.

• Documentation on the Blog