Breathe in, breathe out: Design as a respiratory event

Design draws meaning out of culture.  It then realizes, augments, transforms and sometimes entirely reimagines this meaning before returning it once more to culture. The client depends upon this creative process and resents it. The design "deliverable" is now challenged by many things, procurement, commoditization, big data, and small minds. It is complicated even by some  designers' disinclination to honor culture except as a "inspiration board" or, gasp, a "Pinterest page." This talk dares suggest another view, post-client, extra-designer.